Online marketing · ad management
Google and Meta, run by one person who actually looks inside the account every week. No forty-page reports you can't make sense of, and no “reach” presented as a result. I work with businesses anywhere.
What you get
Most of the accounts I take over don't have a budget problem. They have a nobody problem: they were switched on two years ago and left to run themselves.
Separate campaigns for what you sell, so you can see what works and what burns money. Without that, any optimisation is guesswork.
You don't send me the ad. I write the variations, test them against each other and keep whatever wins — not whatever I happen to like.
Conversions set up properly, not “they clicked”. If a customer can't be measured, nothing can be optimised.
Budget moves towards what delivers. Audiences that burn money get switched off. That is the work; the rest is setup.
What you put in, how many people came, what one of them cost you. One page, in plain English, once a month.
Campaigns run in your account, on your card. If we stop, you keep the whole history — and that has value.
How it goes
If you already run campaigns, I open them and tell you what I see. Free, and before we talk about money.
A phone call? A form? An order? If we don't agree here, nothing else can work.
A learning budget for two or three weeks, while things get tested. Costs are at their highest now — that's normal.
What burns money gets cut, the money goes to what delivers. Month after month, not once at the start.
The proof
You can pay whatever you like per click — if the page at the other end says nothing in the first few seconds, that's where the money stops. This isn't a website: it's a page built for someone who tapped an ad thirty seconds ago. No menu, no links out, with the offer and the form on the first screen.
Questions
Below €200–300 a month in ad spend, the algorithm has nothing to learn from and you're paying to collect data, not customers. If your budget is smaller, I'll tell you that upfront and suggest you put the money elsewhere until it grows.
The first two or three weeks are learning: audiences, messages and ads all get tested, and costs are at their highest then. From around week four it settles. Anyone promising you results in week one is selling you luck.
You need somewhere to send people. That can be a single well-made page, not necessarily a whole site. Ads bring people in; what's at the other end decides whether they become customers — which is why the two don't separate.
You do. Campaigns run in your account, on your card, and I get access. If we stop, you keep the whole history and everything the account has learned — and that is worth more than it sounds.
What's next
Limited spots